{"id":1121,"date":"2022-05-30T12:09:02","date_gmt":"2022-05-30T10:09:02","guid":{"rendered":"https:\/\/creativeaccelerator.es\/blog\/?p=1121"},"modified":"2022-05-30T12:09:05","modified_gmt":"2022-05-30T10:09:05","slug":"como-elaborar-un-plan-de-marketing-para-marcas-de-moda","status":"publish","type":"post","link":"https:\/\/creativeaccelerator.es\/blog\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda\/","title":{"rendered":"\u00bfC\u00f3mo elaborar un Plan de Marketing para marcas de moda?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El emprendimiento no es una tarea f\u00e1cil, conlleva mucho esfuerzo, tiempo y sacrificio, pero que con el paso del tiempo, merece la pena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el sector de la <strong>moda<\/strong>, existen diversas dificultades a las que las marcas tienen que enfrentarse, una de ellas, ser visible para todos los posibles clientes en el mundo digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso, es importante elaborar un <strong>plan de marketing digital<\/strong> que facilite el trabajo y establezca una hoja de ruta de las acciones que se van a llevar a cabo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te puede interesar: <a href=\"https:\/\/creativeaccelerator.es\/blog\/5-consejos-para-emprender-en-el-sector-de-la-moda\/\" target=\"_blank\" rel=\"noreferrer noopener\">&lt;&lt; 5 consejos para emprender en el sector de la moda>><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 es importante crear un plan de marketing digital?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un plan de marketing es una herramienta que te permite conocer en profundidad los pasos a seguir para cumplir los objetivos que quieres alcanzar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es din\u00e1mico y debe ir cambiando en funci\u00f3n de los posibles cambios y necesidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las ventajas de elaborar un plan de marketing digital son:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Minimizar riesgos y posibles errores.<\/li><li>Medir los resultados en cuanto a la rentabilidad (ROI) y el impacto de tus relaciones con los clientes potenciales (IOR)<\/li><li>Gestionar conscientemente los recursos destinados a cada acci\u00f3n de marketing.<\/li><li>Ahorrar tiempo.<\/li><li>Eficacia en cada acci\u00f3n.<\/li><li>Conocer a tu p\u00fablico objetivo y competencia.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidodos.jpg\" alt=\"como elaborar un plan de marketing para marcas de moda creative madrid estrategia marketing digital brainstorming\" class=\"wp-image-1122\" srcset=\"https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidodos.jpg 800w, https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidodos-300x225.jpg 300w, https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidodos-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pasos para crear un plan de marketing digital<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Conoce la situaci\u00f3n actual del mercado y de tu sector<\/li><li>An\u00e1lisis D.A.F.O: conoce tus debilidades, amenazas, fortalezas y oportunidades<\/li><li>Define y analiza tu audiencia<\/li><li>Define tu buyer persona<\/li><li>Analiza a tu competencia<\/li><li>Define los KPI\u00b4s y los objetivos S.M.A.R.T<\/li><li>Establece c\u00f3mo vas a generar valor y los canales que vas a utilizar<\/li><li>Mide los resultados<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidouno.jpg\" alt=\"como elaborar un plan de marketing para marcas de moda creative madrid estrategia marketing digital gr\u00e1ficos\" class=\"wp-image-1123\" srcset=\"https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidouno.jpg 800w, https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidouno-300x225.jpg 300w, https:\/\/creativeaccelerator.es\/blog\/wp-content\/uploads\/2022\/05\/como-elaborar-un-plan-de-marketing-para-marcas-de-moda-creative-madrid-contenidouno-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un plan de marketing es una herramienta que te permite conocer en profundidad los pasos a seguir para cumplir los objetivos que quieres alcanzar.<\/p>\n<p>Es din\u00e1mico y debe ir cambiando en funci\u00f3n de los posibles cambios y necesidades.<\/p>\n","protected":false},"author":3,"featured_media":1124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"","site-content-layout":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-1121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimiento","category-moda"],"_links":{"self":[{"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/posts\/1121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/comments?post=1121"}],"version-history":[{"count":3,"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/posts\/1121\/revisions"}],"predecessor-version":[{"id":1127,"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/posts\/1121\/revisions\/1127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/media\/1124"}],"wp:attachment":[{"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/media?parent=1121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/categories?post=1121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creativeaccelerator.es\/blog\/wp-json\/wp\/v2\/tags?post=1121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}